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McDonald's Plans to Bring Back $5 Meal Deal Amid Economic Struggles

McDonald's Plans to Bring Back $5 Meal Deal Amid Economic Struggles

McDonald's Acknowledges Economic Struggles, Plans to Bring Back $5 Meal Deal

Across Generations, Many Can't Afford a Big Mac

From Gen-Z to millennials and baby boomers, many people are finding it increasingly difficult to afford a Big Mac combo meal at McDonald's. This is due to three years of 'McFlation,' which has seen the price of some combo meals rise to as much as $18.

Fast Food: Cheap and Quick, But Not Anymore

Fast-food burgers have always been popular due to their affordability and convenience, despite their negative health impacts. However, three and a half years of economic policies under President Biden, along with inflation, have caused prices to soar. Even McDonald's acknowledged this in its recent earnings report.

Return of the $5 Combo Meal Deal?

According to Bloomberg, McDonald's may be considering reintroducing $5 combo meal deals. This could include a McChicken or a McDouble, fries, and a drink. The potential new offering comes as Goldman analysts warn that low-income consumers are struggling and reducing their spending due to increasing stagflation threats.

McDonald's Earnings Report: An Ominous Sign

Bonnie Herzog, a Goldman analyst, expressed concern over McDonald's earnings report, suggesting it indicates a struggling economy. McDonald's CEO Chris Kempczinski stated during an earnings call that he is "laser-focused" on restoring affordability for low-income consumers.

How the Meal Deal Might Work

As per Bloomberg's source, McDonald's franchisees, who run about 95% of US stores, contribute to an advertising fund and have input on major marketing campaigns. However, an earlier attempt to get franchisees to support the $5 meal deal failed. Concerns were raised about potential losses, especially in states like California where minimum wage for fast-food workers has increased by 25% to $20 an hour. To mitigate potential losses, McDonald's has secured funding from Coca-Cola Co.

McDonald's $5 Meal Deal: A Response to Economic Struggles

The reintroduction of McDonald's $5 meal deal appears to be a direct response to the economic struggles faced by many low-income consumers under current economic policies. These struggles have led to increased credit card debt and depleted personal savings.

What do you think about McDonald's reintroduction of the $5 meal deal? Is it a necessary response to the current economic climate? Share your thoughts and this article with your friends. Don't forget to sign up for the Daily Briefing, every day at 6pm.

Some articles will contain credit or partial credit to other authors even if we do not repost the article and are only inspired by the original content.

Some articles will contain credit or partial credit to other authors even if we do not repost the article and are only inspired by the original content.

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